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Marketing

Strategic innovation management I would like to have in bullet points the skele

Strategic innovation management
I would like to have in bullet points the skeleton of the answer of the assignmen
1000 words in 1,5 spacing

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Marketing

n the Module Two milestone, you selected a product and developed a persona that

n the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the feedback from your instructor on your persona, and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona.
In this milestone, you will consider how to make decisions about place, meaning the distribution channels to use for your chosen product. Specifically, you will consider trends in the marketplace that are affecting distribution channel use and which distribution channel may be appropriate for the target market (i.e., persona).
You will receive instructor feedback on this milestone, revise your work, and add it to your project submission.
Prompt
Complete the Module Five Milestone Worksheet in your Soomo webtext and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Five Milestone tab from the Chapter Five drop-down menu.
Specifically, you must address the following rubric criteria:
Recent Change in the Marketplace: Describe how one recent change in the marketplace (purchasing habits or social, economic, and political events, for example) has affected distribution of products.
Distribution Channel: Recommend one potential distribution channel (direct-to-consumer, retail, wholesale, distributor, or agent/broker) for your chosen product, and explain why it is appropriate given your product and persona. (Use the persona you developed in the Module Two milestone with revisions based on instructor feedback.)

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Marketing

Download your completed module five milestone worksheet from soomo and submit it as a word document.

Overview
In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the feedback from your instructor on your persona, and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona.
In this milestone, you will consider how to make decisions about place, meaning the distribution channels to use for your chosen product. Specifically, you will consider trends in the marketplace that are affecting distribution channel use and which distribution channel may be appropriate for the target market (i.e., persona).
You will receive instructor feedback on this milestone, revise your work, and add it to your project submission.
Prompt
Complete the Module Five Milestone Worksheet in your Soomo webtext and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Five Milestone tab from the Chapter Five drop-down menu.
Specifically, you must address the following rubric criteria:
Recent Change in the Marketplace: Describe how one recent change in the marketplace (purchasing habits or social, economic, and political events, for example) has affected distribution of products.
Distribution Channel: Recommend one potential distribution channel (direct-to-consumer, retail, wholesale, distributor, or agent/broker) for your chosen product, and explain why it is appropriate given your product and persona. (Use the persona you developed in the Module Two milestone with revisions based on instructor feedback.)
Guidelines for Submission
Download your completed Module Five Milestone Worksheet from Soomo and submit it as a Word document. Sources should be cited according to APA style.

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Marketing

Provide a clear and well-developed response to the question.

Please read pages 317-318 (in the current text – not the UK version) and add to the content, follow the guidelines below and submit. Include the types of recognition.
Typed, using a standard font, 12-point type size, double-spaced, with overall neatness and readability.
Restatement of the question exactly as stated.
Use standard essay format: Introduction/Body/Conclusion.
Proper use of grammar, spelling, punctuation, citation style, etc.
Examine, assess, evaluate, and/or analyze course content and key concepts.
Provide a clear and well-developed response to the question.
(H) Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson
ISBN.13: 978-0-134-12993-8

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Marketing

Cultural analysis

In this project we will develop a country profile for a Canadian company – Lululemon. For penetrating international markets, the key challenge is to understanding several aspects of the foreign country which is Indonesia. The country profile will includes 3 parts:
1. Cultural Analysis
2. Economic Analysis
3. Competitive Analysis. My part is to complete the first 5 parts of the cultural analysis which are Introduction, Brief discussion of the country’s relevant history, Geographical setting, Social institutions and Religion and aesthetics. I will also be needing the sources of information relevant to my part. I will be attaching a reference paper which will have all the above mentioned 5 parts and its sub parts which will make it easier.

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Marketing

Choose one of the company cases below available from the course textbook, chapters 1~3.

Marketing Case Analysis Paper Assignment
COBU301 Principles of Marketing
Instructions:
1. Choose one of the company cases below available from the course textbook, chapters 1~3.
• Video Case 1.1. Cruising to Success: The Tale of New Belgium Brewing
• Case 1.2. Dollar Shave Club: The Company for Men
• Video Case 2.1. BoltBus Offers Affordable Transportation for Tech-Savvy Consumers
• Case 2.2. Netflix Uses Technology to Change How We Watch Videos
• Case 3.2. Volkswagen Hits a Bump in the Road
2. Write a case analysis paper* covering the items below using the attached example paper as a guide.
*This is a SafeAssign assignment, which means that your assignment paper will be reviewed for plagiarism.
ITEMS TO BE COVERED:
• Primary Marketing Issues and Problems: Comprehensively summarize the case and clearly identify the business issues/problems with thorough discussions and full understanding of the issues/problems indicated in the case.
• Case Discussion Questions: Answer the case discussion questions thoroughly with relevant marketing concepts/theories/examples from the previous chapters and provide comprehensive and clear development and evaluation of marketing/business solutions, and/or alternatives to resolve business problems discussed in the case.
• Marketing Strategy Recommendations: Present well-reasoned & insightful marketing strategy recommendations and implementation methods supported by comprehensive and reliable evidence and/or data for the company featured in the case.
• Current and Future Implications of the Recommended Marketing Ideas: Identify current as well as future implications and consequences of the recommendations/decisions you suggested.
• Maximizing Positive Marketing Outcomes: Thoroughly explain how the interrelationships between the different parts and functions of the company can maximize positive outcomes with customers and suppliers in a competitive market.
• Examples of Global Marketing: Thoroughly discuss global business practices of the company featured in the case with relevant examples and evidence.
• Examples of Socially Responsible Business Practices: Thoroughly discuss socially responsible business practices of the company featured in the case with relevant examples and evidence.
Make sure to use appropriate structure, and relevant and compelling contents to illustrate mastery of the subject, conveying the writer’s understanding, and shaping the whole work.
It is important to demonstrate skillful use of high-quality, credible, relevant sources to develop ideas that are appropriate for the discipline and genre of the writing. To cite sources, use the APA style (https://owl.english.purdue.edu/owl/resource/560/01/)
Confirm that you use graceful language that skillfully communicates meaning to readers with clarity and fluency and is virtually error-free.

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Marketing

Research and develop your positioning strategy (1 page) to identify how you wish to be perceived by your target market.

SELF-MARKETING PLAN – PART II
1. Determine your Self-Marketing Objectives (1/2 page) which includes:
a. Short-Term Career Objectives: Specific and measurable statements about which type of job you will pursue immediately after graduation.
b. Long-Term Career Objectives: Specific and measurable statements about what you will be doing 5 – 10 years after graduation.
2. Select your Target Market (1 page) by:
a. Market Segmentation: A process of dividing the total market (companies and organizations) into groups with significant similarities (type of industry, needs, geography, size, etc.). In this section clearly state which variables you are going to use to segment your potential employers. You can segment potential employers based on geography, type of industry, number of employees, or other variables relevant.
b. Target Market Strategy: A decision as to which group(s) of organizations to direct your positioning strategy and marketing mix.
• From all these potential employers, which one industry or few related companies will you target? Why?
This section should include a brief rationale for your decision. The rationale for your choice should come by directly referencing things you have already written in the Situation Analysis.
3. Research and develop your Positioning Strategy (1 page) to identify how you wish to be perceived by your target market.
• How are you going to differentiate yourself from your competitors identified from your Competitive Analysis section?
• How do you want employers to view you?
• What type of distinctive competencies do you have? If you don’t have a distinctive competency, what specific activities will you do to develop one? [Note: because you have time to make changes to your product, you can note things you plan to do between now and graduation or job hunt time to enhance your marketability.]
This section should also have a rationale that clearly describes the competitive advantage you can offer to a prospective employer. And how you would position yourself vis-à-vis competition. Logic should come from all of the four topics you covered in the first part of your self-marketing plan.
Summarize this with a clear positioning statement in the form:
• “Among all potential (job type) hires, (your name) is the most (list 1-3 unique qualities you bring to a company) because (proof that you actually have those qualities).
The qualities you can bring to employer (in the positioning statement) should be demonstrable – hopefully with evidence or perhaps stories you can tell that show you have that quality. Develop and refine those stories – then look for ways to bring them into your Promotion efforts in the strategy section (e.g., cover letter, resume, and interview.) You will work on your marketing strategy in the next part of your project.

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Marketing

Explain why you have selected it and quantify it.

1) Segmentation and Target Market Analysis What one key market segment will you target? Explain why you have selected it and quantify it.
For example, how many people are in this segment? Determine market size (if not in situational analysis) and target market size. What percentage will use/ buy your product or service? Give your target segment a name and develop an in-depth profile of the characteristics of the people in it, including a discussion of their consumer buying behaviour. Ensure you reference your sources.
If doing this for commercialization all target markets and sizes would need to be identified,
2) Positioning
Create a one or two sentence positioning statement. This positioning statement develops your brand and what image you want for your product in the consumers’ mind.
– Remember create a positioning statement for your brand that separates it from competitors in the mind of your target market. In this section clearly define your target market and your products point of difference from existing competitors and what your competitive advantage is.

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Marketing

Corrections: master thesis submitted in part fulfilment of the requirements of nhl stenden university of applied sciences for the degree of master of arts in international leisure, tourism & events management

Corrections: master thesis submitted in part fulfilment of the requirements of nhl stenden university of applied sciences for the degree of master of arts in international leisure, tourism & events management

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Marketing

Why?

SELF-MARKETING PLAN – PART II
1. Determine your Self-Marketing Objectives (1/2 page) which includes:
a. Short-Term Career Objectives: Specific and measurable statements about which type of job you will pursue immediately after graduation.
b. Long-Term Career Objectives: Specific and measurable statements about what you will be doing 5 – 10 years after graduation.
2. Select your Target Market (1 page) by:
a. Market Segmentation: A process of dividing the total market (companies and organizations) into groups with significant similarities (type of industry, needs, geography, size, etc.). In this section clearly state which variables you are going to use to segment your potential employers. You can segment potential employers based on geography, type of industry, number of employees, or other variables relevant.
b. Target Market Strategy: A decision as to which group(s) of organizations to direct your positioning strategy and marketing mix.
• From all these potential employers, which one industry or few related companies will you target? Why?
This section should include a brief rationale for your decision. The rationale for your choice should come by directly referencing things you have already written in the Situation Analysis.
3. Research and develop your Positioning Strategy (1 page) to identify how you wish to be perceived by your target market.
• How are you going to differentiate yourself from your competitors identified from your Competitive Analysis section?
• How do you want employers to view you?
• What type of distinctive competencies do you have? If you don’t have a distinctive competency, what specific activities will you do to develop one? [Note: because you have time to make changes to your product, you can note things you plan to do between now and graduation or job hunt time to enhance your marketability.]
This section should also have a rationale that clearly describes the competitive advantage you can offer to a prospective employer. And how you would position yourself vis-à-vis competition. Logic should come from all of the four topics you covered in the first part of your self-marketing plan.
Summarize this with a clear positioning statement in the form:
• “Among all potential (job type) hires, (your name) is the most (list 1-3 unique qualities you bring to a company) because (proof that you actually have those qualities).
The qualities you can bring to employer (in the positioning statement) should be demonstrable – hopefully with evidence or perhaps stories you can tell that show you have that quality. Develop and refine those stories – then look for ways to bring them into your Promotion efforts in the strategy section (e.g., cover letter, resume, and interview.) You will work on your marketing strategy in the next part of your project.