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The final project is divided into six milestones, which will be submitted at var

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The final project is divided into six milestones, which will be submitted at various points throughout the course to scaffold learning and ensure final quality submissions. These milestones will be submitted in Modules Two, Five, Six, Eight, Nine, and Ten.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Demonstrate the reputation management process through development concepts, positioning, and key strategies
Apply the foundational concepts and tactical tools associated with developing integrated communication and branding strategies through technology, global communications, and social media
Defend the role of ethical and open communications in support of reputation management
Formulate and strengthen reputation management through relationship-building and issues management
Incorporate diverse marketing concepts into successfully building and leveraging various brands
Develop ongoing branding skills that incorporate integrated marketing, public relations planning, reputation management, and success measurements

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