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For this assessment, you’ll need to write a 3-page research paper exploring an e

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For this assessment, you’ll need to write a 3-page research paper exploring an emerging
marketing topic area of your choice. The field of marketing is constantly evolving, and it is
crucial for managers and business owners to be at the forefront of innovation, and understand
what these changes mean for their firms. This assessment will allow you to engage with and
learn more about a topic of interest to you. Once you have selected a topic of interest to you, you
will need to do the following:
• Write a 3-page (max 4) research paper exploring the topic. Your research paper
should demonstrate a clear understanding of the topic, and the value it potentially
provides to industry, while also being strongly supported by academic references
and/or theories. You should have at least 10 academic references.
By the end of this assessment, you will have:
a) Further developed your presentation, pitching and professionalism skills
b) Gained a better understanding of emerging discussions within marketing
c) Demonstrated your ability to think critically and understand how theories, trends and
strategies can be applied to create value for firms

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