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Sports and Athletics

Explore SBJ and/or other credible sport business publications and find an articl

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Explore SBJ and/or other credible sport business publications and find an article describing a recent sport licensing deal. Summarize the basics of the article; specifically identify who the companies are, what is being licensed, and who the licensor(s) and licensee(s) are. In addition, if any terms of the deal (e.g., length of the deal, territory, royalty, etc.) are described, share them as well. Post a link to the article

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