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How do you think sport social and digital media will affect the future of sport? Provide two examples of how social and digital media is evolving, also what types of careers could we anticipate that could emerge from the everchanging social and digital media space?
Social media is changing the way sports stars, clubs and fans are interacting with each other. From live-tweeting games, creating snarky memes and cheerleading from the web, spectators are no longer simply watching sport, and fans can often get news, insights and commentary straight from the source.
While fans have taken to social media to share their love of sport, some sporting clubs and athletes are finding it more challenging.
If social media is making it possible for fans to be more engaged, it’s also making it possible for sporting professionals to be more accountable for their public comments and the way in which they, in return, engage with their fans and the wider community.
Social media platforms pose a minefield for some users. Posts and updates by sports officials and athletes that could at best be described as ‘incautious’ are resulting in those individuals being questioned in the media and sometimes being reprimanded and penalized.
Sporting bodies are also developing their own media platforms and companies, like NBL TV and AFL Media, bypassing the traditional news media to broadcast their own games and break their own news.
This changing media landscape, where sports organizations can tell their stories directly to their fans through their own social or digital channels, is making it more difficult for traditional news journalists to get access to athletes or coaches. The organization’s media department often holds the power to decide which player appears, where and when, and it’s becoming more common that their own channels win.
The voice, as well as the face of sport, is changing in response to social and digital media. In this context, with all of the relationships between fans, sports stars and clubs and journalism shifting, what shape will the future take?