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Customer Segmentation – RFM model 1. Create recency, frequency, monetary values

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Customer Segmentation – RFM model
1. Create recency, frequency, monetary values by using excel functions.
2. Create chapters for RFM assignment, keep these headers in your assignment. You can name your chapters different, but you should give these information below.
a. Business case/scenario etc.
b. Technical details of the model – introduction
c. Data understanding – Data preparation for the model (i.e., feature extraction, adding new variables to data set, …)
e. Model development (i.e., how many groups you have, how you named them, …)
i. Understanding and interpreting the final groups- relation with the business scenario, meaning of the groups, model, write a chapter named CONCLUSION or FINDINGS or DISCUSSIONS. Use extra features to analyze the data like gender (age, location, …) distribution of groups.
3. Max 15 pages, 12 punto font sizes, consistent style, consistent Fig, Table names, give reference to the Table or figure in discussions before or after the table,1 line spacing only. Last page should be references. Learn APA style.
4. Adjust figure and table size, be consistent. (Not too big not too small)
5. Adjust the spaces in the page, no redundant inconsistent space
6. Deliver the files (both PDF and Excel) via MOODLE, check file size and file format before uploading the files, speak your classmates before submitting, ask for a second review for the final version of the PDF. PDF will be graded, but you must submit the excel too, because I need to understand the originality of the work. If you still have a problem, deliver via email, and explain the problem. If needed decrease the file size of excel for submission.
7. Read the RFM PDF paper carefully, it is in the Moodle, we examined an example from this document in the class.
8. Read the Rubric carefully.

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